You find a new print house... you adjust to the new print house... the new print house hikes its prices up. Bah! Still more frustratingly, it seems the new print house had been doing these prices for about five years and we could have switched ages ago and had a shinier looking magazine.
Between that and the year-on-year rise in postage prices we can't really dither about any longer. BCN subs are going to have to go up in price. The original idea was that the unwaged sub loses a bit of money and the waged basic sub makes a bit more than cost. In practice I think we're losing about £3 a year on the waged sub now -- and would still be doing so if we went back to our old, slightly cheaper but harder to get to print shop.
People also get confused by the way a subscription runs for two years. Simple enough to combine the two problems into one solution: a lower amount to pay each time, but subs come up for renewal yearly instead of every two years.
Now, I must get the accountant in to go over the figures with me before we set the new rates. We have a lovely accountant and I owe her some hobnobs and tea I think :)
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